Organically Grow Your Private Coaching Business

Many people who have a past in athletics feel a desire to give back to the sport that gave them so much. Private coaching is a great way to find fulfillment in your work and improve upon your financial well-being in a low-stress environment. The idea is easy enough to come up with, but it can be tough to get your private coaching business off the ground. Although it may take some time, starting and growing your business as a side hustle is not an insurmountable task. With the right strategies, you are sure to see organic growth within your business which will lead to greater financial success.

How can I organically grow my private coaching business?

1. Request Referrals

One of the best ways to grow any business is to reach out to those who already know and trust you. Requesting referrals from your current and former clients is a great way to do this. By asking them to recommend your private coaching services to their family and friends, your name and business will be spread with little extra stress or effort falling onto your plate. All you have to do is build up the courage to ask.

Additionally, you can reach out to your network—former teammates, coaches, or other trainers who you’ve come across along the way—to ask if they know of anyone in need of your expertise. This can be an extremely casual conversation, and should not be overthought. The people in your network know what makes you good, and want to see you win.

In addition to asking for referrals from your current customers and peers, you can also join networking groups to build relationships with potential clients. Community web spaces such as Nextdoor offer a safe space for you to promote yourself and expose your private coaching business to greater networking opportunities than you have in your address book. This will help you get your name out there, as well as give you more opportunities to showcase your skills and services to those who are in need of them.

2. Establish an Online Presence

Having an online presence is invaluable when it comes to growing your private coaching business. You can create a website and blog to showcase your services and share your expertise. You can also use social media to reach a larger audience and engage with potential clients. Make sure to post regularly and include relevant hashtags in your posts to make it easier for people to find you.

If you are already using the CoachUp platform to book your sessions, and don’t know where to begin with establishing your presence, reach out to us! We are always seeking to grow the CoachUp Nation community, and welcome our coaches to contribute to our blog. Using this space to get your bearings and start building your online presence is one of many resources available to you as a CoachUp coach.

Once you’ve established some traction on the web, you’ll find great benefit in utilizing online resources such as email subscriptions and multimedia marketing content. This will help you keep clients informed about your services, as well as any upcoming promotions or events that you have planned. As your online presence grows, so will your client base.

3. Build and Maintain Your Reputation

Your reputation is incredibly important when it comes to growing your private coaching business. Make sure to always provide quality services and to remain professional in all of your dealings. This will help you build trust with your clients and ensure that they keep coming back for further sessions.

Finally, don’t forget to celebrate your successes. Share yours and your clients wins and accomplishments on social media and in your marketing outreach. Offering proof of your own personal growth or that of your clients is an easy way to maintain your reputation as a reliable and trustworthy provider of private coaching.